Within 5-15 Years, Fresh Berry Harvesting will be Entirely Mechanized
AGF PRIMEUR, FEBRUARY 2026 - In 2021, after developing several prototypes, Fine Field sold its first mechanized berry harvester for the fresh market. This Dutch company has since sold dozens of these machines. Business Director Marcel Beelen expects the entire fresh market will eventually switch to mechanical harvesting. "Opinions differ on how quickly that will happen. Growers say labor savings is the only cost component they can still address," he begins.
