Our Story

In 2012, the Driessen brothers wanted to make their blueberry harvesting in the Netherlands more efficient by simplifying the process of berry picking, collection, and transportation.  In collaboration with local engineers, Mike Janssen and designer Peter Geurts, the Easy Harvester was launched in 2013.

From 2013 to 2018, the Easy Harvester (now HARVY200) was sold worldwide. In 2018, the team established Fine Field to further focus on machine-harvesting technologies and innovation. This led to the successful launch of HARVY500, a fully electric and automated berry harvester in 2019. Marcel Beelen joined the team as CEO later that year to continue to expand the company worldwide.  Fine Field is headquartered in Melderslo, Netherlands, with satellite offices in North America.

Team Finefield

Our Mission

At FineField, we endeavor to improve the way the world harvests by designing state-of-the-art mechatronic solutions for the mechanical harvesting of premium berries worldwide. We believe that growers shouldn’t have to choose between operational efficiency and fruit quality. By blending advanced robotics, gentle-handling engineering, and autonomous navigation, we are revolutionizing the future of blueberry harvesting. 

Our Vision

Fine Field enables growers to meet rising demands for sustainable, high-quality fresh harvests by deploying intelligent harvesting robotics. Our technology improves productivity, reduces labor dependency, and ensures consistent crop handling, while creating safer and more stable working conditions.  Our commitment extends beyond just building machinery; we are pioneering sustainable, reliable solutions that secure the future of the fresh-market berry industry, ensuring premium-quality fruit makes it from the row to the retail shelf.