Mechanical Harvesting: 'No bruising, No losing'


Last week Finefield was invited for a podcast of the U.S. Highbush Blueberry Council.

Marcel Beelen, director of FineField, and Dean Mearz, Canadian representative of FineField, discuss together with Rod Cook and Kasey Cronquist from the USHBC the development of the Harvy500


The blueberry industry has been built through collaboration. As we move into a new era of innovation, collaboration remains critical for growing the value of blueberries and selling more of them around the world.

Our Mission

Identify opportunities and provide knowledge that helps grow the value of and sell more blueberries to people in the U.S. and around the world. 

Our Vision

Be the global leader in knowledge, programs and content used by the industry to grow the value of blueberries.

Find below some links to the podcast:

Spotify: https://open.spotify.com/episode/136bDmOFu6vlVX729nxoik?si=5LczxrtPR62mQ_xQPPLtlQ

Website USHBC: https://player.captivate.fm/episode/3f136bee-5a0a-43d0-b4c3-0a989a737d52

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Mechanical Harvesting: 'No bruising, No losing'