In 2012, the Driessen brothers discovered a need to improve their blueberry harvesting process. They needed to make the process more efficient. This meant removing the berries from the bush more easily, and simplifying the collection and transportation of the berries. The result of this idea was a collaborative project with the local machine construction engineer Mike Janssen.
With his practical construction expertise, Mike made the brothers’ idea a reality. The prototype worked but still needed to be optimized to make it a producible and saleable product. To this end, contact was sought with Peter Geurts, who became the team's designer. The cooperation went well, and in 2013 the first product was born under the name Easy Harvester.
Many machines were sold worldwide during the period from 2013 to 2018. Early in 2018, the decision was made to formalize the collaboration by setting up a new company, FineField. The motivation behind this was the need to innovate on machine harvesting. This resulted in the Harvy500. A fully electrical and automated berry harvester that was successfully tested during the harvesting season of 2019. To further expand and professionalize business Marcel Beelen joined the team in 2019.
Peter has spent his entire professional career in the development of machinery – especially production machinery – for various industries. In the year 2000, he launched GTE-Engineering, a company that has made a name for itself in the mechanical engineering industry. After 18 years of growth and building up a mature organization, Peter decided it was time to pass on the baton to his key employees in the form of a management buy-out. Peter takes care of the translation of ideas into technical designs.
Mike Janssen is the person who turns the designs into reality at FineField. His company Janssen Metaal Techniek is well-known in the surrounding area for its no-nonsense realization of mechanical constructions. Mike was therefore the ideal person to turn the ideas of the Driessen brothers into a first prototype. Mike is the practical member of the team, who indicates whether something is feasible or not. If it is not feasible, Mike is also the person who can come up with a solution.
Marcel and Leon grew up among the blueberries on their father's farm. They took over the farm in 2004. The years after taking it over were years of strong growth. Having initially started out with 20 hectares, the company now covers 70 hectares. This growth also led to more work. Labor was not always easy to recruit, and this prompted a drive for innovation to improve the system. The idea of the Harvy200 was born.