FineField Welcomes New Strategic Investor to Drive Innovation in the Blueberry Sector

[Horst, The Netherlands, January 31st, 2024] – FineField, a leading pioneer in modern technology solutions for the blueberry sector, is thrilled to announce a significant milestone in its journey towards transforming the industry. FineField is proud to welcome a new strategic investor, Fall Creek Inc., who shares the company's mission to deliver the benefits of modern technology to the blueberry sector.

For FineField, this strategic partnership represents a significant step towards building a global presence and continually innovating in the blueberry market, aligning seamlessly with our vision.

Fall Creek recognizes the potential and significance of FineField's groundbreaking technology in mechanical harvesting, which has the potential to revolutionize the blueberry industry. " Fall Creek is excited to support FineField's groundbreaking technology in mechanical harvesting, which we believe has the potential to transform the blueberry industry," stated Oscar Verges, CoCEO of Fall Creek.

It is essential to clarify that Fall Creek 's role in FineField is that of a minority investor, offering support and expertise while not directly involved in FineField's daily operations or decision-making. This strategic investment is aimed at fostering innovation and supporting FineField in its mission to deliver cutting-edge solutions to the blueberry sector.

"Our investment in FineField aligns with Fall Creek 's mission to build a world with better blueberries, focusing on quality for consumers. We see FineField's technology as a significant step in this mission," emphasized Verges.

FineField's robotic harvesters represent not only technological advancement but also a commitment to more sustainable and efficient farming practices. The state-of-the-art harvesters reduce fruit bruising, improve packouts, and are environmentally friendly, being solar-powered. Fine Field is dedicated to supporting growers through innovative solutions, which will enhance efficiency and productivity in blueberry farming.

Through this partnership, FineField and Fall Creek share a common commitment to drive the entire blueberry industry forward, enabling it to consistently harvest high-quality fruit.

FineField is excited about the possibilities this strategic partnership brings and looks forward to a future of innovation, sustainability, and growth in the blueberry sector.

For more information about FineField and its innovative solutions for the blueberry industry, please visit

About FineField: FineField is a leading technology company dedicated to revolutionizing the blueberry industry through cutting-edge innovations in mechanical harvesting. With a mission to bring the benefits of modern technology to blueberry farming, FineField is committed to improving efficiency, sustainability, and quality in the sector.

Media Contact: Marcel Beelen


Fine Field B.V.

+31(0)77 208 60 54

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