Who We Are
The Team Behind the Harvesters
In 2012, the Driessen brothers discovered a need to improve their blueberry harvesting process. They needed to make the process more efficient. This meant removing the berries from the bush more easily, and simplifying the collection and transportation of the berries. The result of this idea was a collaborative project with the local machine construction engineer Mike Janssen.
With his practical construction expertise, Mike made the brothers’ idea a reality. The prototype worked but still needed to be optimized to make it a producible and saleable product. To this end, contact was sought with Peter Geurts, who became the team's designer. The cooperation went well, and in 2013 the first product was born under the name Easy Harvester.
Many machines were sold worldwide during the period from 2013 to 2018. Early in 2018, the decision was made to formalize the collaboration by setting up a new company, FineField. The motivation behind this was the need to innovate on machine harvesting. This resulted in the Harvy500. A fully electrical and automated berry harvester that was successfully tested during the harvesting season of 2019. To further expand and professionalize business Marcel Beelen joined the team in 2019.
To deliver the benefits of modern technology to the agricultural sector. Automation is often further advanced in other sectors, such as industry. The agricultural sector is still lagging behind.
FineField wants to improve this by implementing the available knowledge and expertise in mechatronic solutions within the agricultural sector. The Netherlands is the world's second largest exporter in this sector. Geographically, FineField is ideally located, close to the technological hotspot of Eindhoven and in the midst of a highly agricultural environment: the ideal place for the development of advanced agricultural equipment that ultimately benefits the farmer.
Focusing specifically on blueberries, FineField's vision is that the three phases of harvesting need to be improved. A standard structure allowing the use of flexible methods to detach the fruit is required. It is important that the picked fruit can be caught softly, without bruising, and without ground loss. Transport should be automated as much as possible.
These three pillars collectively ensure a higher return from both the worker and the plant. This also reduces the workload and thus in turn reduces costs.
FineField's roots are in blueberries. However, this is not the only sector in which FineField's products and expertise can be applied. For instance, a lot of fruit is generally lost during the harvesting of soft fruit due to damage caused upon impact as it lands in the storage or harvesting medium. In addition, harvesting can be optimized through partial automation. FineField has therefore set itself the goal of not limiting itself to blueberries, but making the products useable in other crops too. This positions FineField as a technologically-innovative leader within the agricultural sector.